Marketing Specialist

Location: Pasir Gudang, Johor - Malaysia 

Main goals of the job

Responsible for developing, implementing, and executing marketing and communication plans via prioritized activities on the marketing roadmap that is aligned with the company's strategic objectives. Build marketing programs and campaigns, collaborate cross-functionally, setting and report on marketing metrics/KPIs.

Responsibilities:

• Oversee branding, advertising, sponsorship, PR, new product launches, digital marketing and promotional campaigns to enhance brand awareness and generate new business leads.

• Create marketing and promotional collaterals/sales tools according to the brand guidelines to ensure strong brand identity and compliance including contents development and prepare communications copy.

• Update Teknos websites, support in creating and posting contents for social media pages for engagement and grow social media followers.

• Recommending and managing the internal/external dissemination of company news, announcements, and other communications.

• Database management – Update and maintaining marketing database through CRM (Salesforce).

• Organise and coordinate marketing events and projects including but not limited to trade fairs, conferences, Sustainability and CSR.

• Translation of English materials to local Malay, Mandarin and Vietnamese languages.

• News monitoring and consolidating market information. Study market trends and gather intelligence by looking into industry & competitive landscapes.

• Support TCG Sales Managers – joint sales visit, global product launches, prepare business proposals, coordinate with Technical Service to prepare dry samples (sales kit), etc.

• Administrative support such as solicit quotations from vendors, issuance of purchase requisition, liaison with vendors (artwork & delivery schedules), etc.

• Perform any other duties and responsibilities as assigned.

Job requirements:

• Extensive knowledge of marketing management, strategies, communication & PR, brand management and product marketing.

• Minimum 6 years in marketing experiences in relevant industry.

• Hands on and comfortable with execution and delivery.

• Strong planning, organising and analytical skills with the ability to manage multiple projects simultaneously. Proven experience developing and executing successful marketing plans/campaigns.

• Exceptional interpersonal, communications and writing skills with the ability to work independently with all levels of management.

• Self-starter who takes initiative, results oriented and resourceful with ability to work under pressure and to meet deadlines.

• Proficiency with market research, digital marketing and social media strategy including knowledge on web analytics and across social media platforms.

• Experience in using Eloqua or similar marketing automation system and Salesforce.com or similar CRM.

• Able and willing to travel within Malaysia and overseas.

Qualifications：

• Possess at least Bachelor’s degree/ Post Graduate Diploma/ Professional Degree preferably in Marketing, Communications or related discipline.